Weather triggered media offers a great way for marketers to offer preparedness tips and other safety information. Reach consumers with valuable information, placing brand messages with a call to action right before an approaching storm.

CRN International first developed CRN's Hurricane Watch years ago for Campbell's^® Soup and has run similar programs for RadioShack® and other clients – covering hurricanes, tornadoes and severe thunderstorms.
Click to hear a sample.

Let the immediacy of radio, low production costs and instant copy changes localized by market move budgets to where the action is –
all on a moment’s notice.

As this active season begins, let the CRN point of difference inform people on how to safely survive these storms.

• 24/7 Weather surveillance
• Custom hurricane/storm preparedness features
• Situational placement 7 days/week
• Message roadblocking
• Turnkey execution
• Daily, weekly or monthly budget maintenance reporting
• Email or fax advisories to the distribution channel
• Trade involvement with fully integrated 60s and 30/30s